Built so every match counts
FairGame began with a familiar scene: a youth tournament with hundreds of matches, dozens of teams and a handful of volunteers holding it all together. Schedules drawn up by hand, changes that never reach everyone, and kids on the sideline wondering when — or if — they'll play.
We were convinced the people who give up their weekends to run these tournaments deserved better tools, and that the children who show up to play deserved a fairer, smoother day. So we set out to build them.
What we're here to do
FairGame turns the hardest part of running a tournament — fitting hundreds of matches onto a few pitches with no clashes, no double-bookings and fair rest for every team — into something that takes seconds, not late nights.
Organizers get a calm, dependable way to plan and run their event from the first draft to the final whistle. Players, parents and spectators get schedules, standings and scores they can actually trust, updated live. That is what we mean by levelling the playing field.
How far we've come
- 2023Founded in Reykjavík
FairGame began with the chaos of a youth tournament day and a conviction that organizers and players deserved better.
- Gulleggið2nd place at Iceland's largest startup competition
Our pitch took second place at Gulleggið, putting FairGame on the map.
- FræSeed grant from Rannís
The Gulleggið result earned FairGame the Fræ (“Seed”) grant from Rannís, the Icelandic Centre for Research.
- ReyCup 2024Proven on a real tournament
FairGame ran live at the ReyCup 2024 test tournament, proving the platform under real match-day pressure.
- SprotiSprout grant from Rannís
After ReyCup 2024, Rannís backed the next stage of development with the Sproti (“Sprout”) grant.
Who's behind FairGame
FairGame is built and run from Reykjavík, close to the clubs and tournaments it serves.
Jón co-founded FairGame with Jóhannes Jóhannesson, after the two won second place at the Gulleggið startup competition together in 2023. He has spent two decades building software and many seasons organizing tournaments from the sideline. FairGame is what happens when those two worlds meet — a platform shaped as much by the realities of a busy tournament day as by the code that runs it.
Want to know more?
Whether you're planning your next tournament or simply curious how it all works, we'd love to hear from you.
Get in touch